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January 2007

It gives us great pleasure to e-mail you our first e-mail newsletter of 2007. This monthly newsletter will update you on the latest news, updates, and make you aware of special offers and provide valuable information from the CGAF.

Our membership drive is still on so please refer your colleagues and friends! At the very least, please forward this newsletter to one or more of your colleagues.

We welcome any suggestions you may have with respect to possible content and/or topics that you would like for us to address in future newsletters.

Happy New Year!

Larry Najera
President
larry@najeradesign.com


In Review

CGAF Holiday Party 2006

Thanks to all of you who attended our annual Holiday Party. We had a great time keeping the Grinch away at the City Club of Macon. Doug Clark of Clark Media Services walked away with a gift certificate for dinner at the City Club of Macon.

INDIE ADDY CALL FOR ENTRIES

We are waiting to see what you’ve got!The 2006-2007 ADDY Awards competition is the industry’s largest and most representative competition for creative excellence. Sponsored by the American Advertising Federation (AAF), the awards honor excellence in advertising and cultivate the highest standards in the industry.Start Getting Ready for the upcoming ADDY Awards

  • If you haven't received your “Call for Entries” mailer, contact us via email. Deadline for entries is Wednesday, January 24, 2007.

  • Hold the date - the 2007 ADDY Awards Show is scheduled for Saturday, February 24, 2007, at the Cox Capitol Theatre from 6:00 to 10:30 PM.


Upcoming Events

CGAF JANUARY LUNCHEON

When: Thursday, January 18, 2007, 11:45 a.m.
Where: City Club of Macon, 355 1st Street, Macon, GA
Full Members: Free
Associate Members: $20
Guest: $25

Come reserve your seat for our presentation on Thursday, January 18, 2007. Speaker to be announced.

RSVP 475-8555 or e-mail rsvp@centralgaadfed.org

INDIE ADDY: Advertising Awards 2006-2007

  • January 24, 2007 TH Drop-off Party

  • February 24, 2007 TH Addy Awards Show


CGAF NEWS

Local News

Do you have fresh news about your company? Please contact us if you would like to add your listing.

AAF 7th District News

AAF 7th District Events

  • DISTRICT CONVENTION, APRIL, 2007
    Tuscaloosa Advertising Federation - Tuscaloosa, AL
  • 2007 Spring Convention
    Tuscaloosa April 12-15
  • 2007 Leadership
    Jackson August 10-12
  • 2007 Fall Board
    Augusta TBD
  • 2007 Spring Convention
    Chattanooga TBD
  • 2008 Leadership
    Tri-Cities TBD
  • 2008 Fall Board
    West Tennessee TBD

AAF National News

AAF Events

Visit our CGAF News page to find more news.



Notes to the Membership

Member Benefits: Did You Know?

There are many benefits to being a member of CGAF. But, do you know what you get for your membership?  Below are just a few of those benefits.  Click the "read more" link to discover more!

  • Gaining influence in a professional club that impacts the future of advertising in the local community and nationally through its affiliation with the American Advertising Federation (AAF)
  • Interacting professionally and personally with local industry leaders through the ad fed’s programs and events
  • Enjoying professional development through club meetings and events
  • Taking advantage of discounts on ADDY Awards entries
  • Becoming involved in advertising education for students who have an interest in an advertising career
  • Taking advantage of exclusive club benefits provided by the AAF such as discounts on Advertising Age and ADWEEK, insurance, overnight delivery services and rental car charges.

Read more >



Marketing Matters
By Paige Henson of HHB Advertising
Ads We Love & Hate (and love to hate)

We either love them or hate them. And often we don’t even understand them. Advertising messages have worked their way into the American culture – influencing and shaping our tastes in ways that few stop to realize.Recently we note the occurrence of quirky, esoteric advertising messages that don’t seem to make sense. These include the offbeat “Uncomfortable With Fish?” TV ads for Mrs. Paul frozen fish products. The spots show an ugly fish (not a cute, cartoon version) in everday settings -- on a swing set, on a racketball court, and so forth. The voice-over poses the thought-provoking question: “Uncomfortable with fish?” Now, make the leap here: we acknowledge that you’re probably fishphobic, but get over it because Mrs. Paul’s fish is already breaded, easy to prepare, and oh-so-tasty.For those of us with more refined, sophisticated tastes in commercial messages, consider the Dove soap pH comparison commercial that uses metallic music and very little voiceover. My friend, a graphic artist, describes it as “David Lynch-like” commercial fare. Memorable and awe-inspiring. A NASCAR fan I know says she likes the new stuff pushing NAPA Auto Parts. NASCAR stars Michael Waltrip and Dale Ernhardt, Jr. are seated in the back of a nondescript car, playing with all the switches & controls. In one spot, the two -- seen in close-up inside the car -- are visibly freezing. We realize in the next long shot that there’s no reason for them to be cold – they’re parked on a tropical beach, but the superior (overthe-top!) NAPA air conditioning system has simulated an icy winter storm inside the car.

IN THIS ISSUE
  • In Review
  • Upcoming Events
  • CGAF News
  • Notes to the Membership
  • Marketing Matters
FEATURED EVENT

CGAF January Luncheon
Don't miss our monthly CGAF Luncheon THU JAN 18 at 11:45am.

Indie Addy Drop-off Party
Mix and mingle while you drop off your entries on WED JAN 24 at 5:30pm.

JOB BANK
Job employers and seekers need to visit our website to view the listings. Please e-mail all your job postings to info@centralgaadfed.org.
CGAF MEMBERS

Welcome Our New Members

Jeff Dudley
13WMAZ

Glenn Grossman
Glenn Grossman Photography

Terrell Sandefur
Terrell Sandefur & Co

Ruth Sykes
Macon CVB


Visit our CGAF Member Links Page and please send us an e-mail if you would like to exchange links. The CGAF website is highly ranked on popular search engines including Google and Yahoo.

CGAF FACTS
The Central Georgia Advertising Federation was started in 1977.

Charter Officers installed were:

President: Ken McLean, Macon Mall
1st VP: De Stephenson, Young and Stephenson
2nd VP: Paul Burley, Macon Telegraph & News
Secretary: Kathy West of Macon Federal
Treasurer: Jim Thomas, Macon Federal
Board Members: Alex Habersham, Connie Blalock, Ron Scandlyn, Smokey Simmons, Phil deMontmollin

The first ADvantage newsletter was mailed April 22, 1977 for 13 cents.
 
ad SNIPPETS
AD QUOTE

"Advertising is the foot on the accelerator, the hand on the throttle, the spur on the flank that keeps our economy surging forward."

- Robert W. Sarnoff, 1969

AD TUBE

Outrageously Funny Commercials
Monthly Video Clip from You Tube

VINTAGE AD

Kellogg's
Kellogg's Corn Flakes, 1949

CGAF RESOURCES

Visit our CGAF Resources page to find useful links of related websites to your businesses, as well as links to our members' websites. Here are a few of our members:

JOIN CGAF

What are you waiting for? Join CGAF now and start reaping the rewards!

CGAF Membership Overview

CONTACT US
CGAF Central Georgia Advertising Federation
P.O. Box 586
Macon, GA 31202
Tel: 478-475-8555
E-mail: info@centralgaadfed.org

CGAF Board Members
The Central Georgia Advertising Federation is the local voice for the advertising and communications industry. The purpose of the CGAF is to provide and promote a better understanding of the functions of advertising and of its values; to apply the skills, creativity, and energy of the advertising industry to advance the standards of advertising; to support voluntary self-regulation; and to promote good fellowship and a free exchange of ideas.
Visit us at www.centralgaadfed.org and become a member today!